Justin Goldstein / PR, marketing, and content

How Press Record doubled retainers and helped its founder step into the CEO role

Justin was not failing. He was succeeding in a role the business had outgrown. We helped him stop being the bottleneck.

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The operating result

100% increase in retainers.

See how Press Record Communications doubled retainers for the same amount of work, improved client systems, and moved its founder out of daily execution.

Client story / Press Record Communications

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The challenge

The work was growing faster than the operating model.

Justin had a solid, successful agency but remained trapped in client work, with limited time for leadership, pricing decisions, and growth.

Solution

A 1:1 coaching engagement focused on increasing revenue and rates, removing the founder from day-to-day work, improving client management, and structuring leadership time.

What changed
01

Increase rates without adding workload

Refined pricing, upsell opportunities, and service positioning so retainers could better reflect the value delivered.

02

Move execution into the team

Implemented systems and workflows that gave the team more responsibility and reduced the founder’s role in daily client work.

03

Tighten client management

Streamlined communication, project management, and reporting so the agency could protect relationships while saving time.

04

Structure the CEO role

Used time-management and productivity strategies to protect higher-level leadership, growth, and business-development work.

The results

Proof that the operating model moved.

These outcomes come from the supplied client story. They are useful evidence, not a promise that every agency will see the same numbers.

100%increase in retainers

The agency doubled retainers for the same amount of work through pricing and value alignment.

CEOrole transformation

Justin stepped away from day-to-day client work and focused on leadership and strategy.

Betterclient systems

Improved management and reporting saved time and strengthened client satisfaction.

Moreleadership confidence

Justin gained structure for negotiations, decisions, and difficult situations.

“I can say with 110% confidence that Erin totally helped to transform my business. Erin provided such sound counsel that really has strengthened my ability as a leader and agency owner today.”

— Justin Goldstein, founder of Press Record Communications
This case study, answered

What to take from this transformation.

The method is not a template to copy blindly. It is a reminder to solve the operating constraint underneath the symptom.

The supplied client stories describe engagements lasting several months, with the Sheldon Strategy story reporting a 120% revenue increase in six weeks. Timing depends on the agency’s starting point, scope, team, and implementation pace.

No. The stories emphasize better use of the existing team through clearer roles, documented processes, automation, pricing, and leadership structure.

No. These are client-reported outcomes, not guarantees. They show what can become possible when the operating constraint, implementation work, and leadership follow-through line up.