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ABOUT AGENCY OWNER LAB
Agency Owner Lab exists
because I lived the exact
problems our clients hire us to fix.
I spent 10 years building, scaling, and running a PR agency. I know what it feels like to wear every hat, to feel like the bottleneck, to hit revenue ceilings that don't move without adding headcount. I also know what it feels like to build systems that change that.
THE FOUNDER
Erin James
I spent 10 years building and scaling a PR agency from zero to seven figures. I did all the things agency owners do: wore every hat, managed client chaos, built team structure, installed systems, navigated pricing, and learned how to lead.
I also learned what actually works. Not from theory—from doing it, failing, adjusting, and doing it again. That's what I bring to every founder I work with.
Now, I install those systems inside other agencies. I coach founders who are tired of being the bottleneck. I build frameworks that actually work for service-based businesses. And I'm building a community of agency owners who are doing the same thing.
What Agency Owner Lab Offers
The Strategic Reserve →
Fractional CSO and real-time strategy advisory. Private retainer, limited to 3–5 clients. For agency founders with 1–5 people making every significant decision alone.
The Boardroom →
Mastermind for agency founders at or approaching $1M per year. Small, curated, application-only.
Agency OS Accelerate →
12-month coaching program for founders doing $50K–$150K per month. 1:1 access and team involvement.
Agency OS Core →
12-week coaching program for founders doing $8K–$50K per month. Group format, full operating system build.
Implementation Sprints →
Done-for-you systems builds. $8,000–$15,000 per project. Delivered by trained AOL contractors.
Agency OS Community →
Skool community. $97 per month. SOPs, AI installs, templates, and peer community for PR and marketing agency founders.
800+
Agency Founders In Our Community
Across all programs, community, and newsletter$50M+
In Combined Revenue Scaled
By clients across all programs10+
Years of Agency Operations
Built and scaled from zeroJoin the Community
Connect with 800+ agency founders, access plug-and-play SOPs, AI system templates, and peer support in the Agency OS Community.
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